What if you didn’t have sunk costs in TV and radio advertising buys? Or in long term agency commitments? Or in technology subscriptions and freelance contracts and analytics platforms and social media ads and influencer contracts? What if your entire marketing budget...
Here’s the trap for a whole lot of established brands. They need to engage with consumers. Because it’s 2018 and because of course they do. There are a million and one places where they can do that in the digital space. There are communities and channels for every...
Do you still trust Facebook? There are many reasons why you wouldn’t. Maybe you broke up with the brand after the Cambridge Analytica revelations. Maybe you saw the recent New York Times story outlining how Facebook unethically shared user data and private...
