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Brand communities are the ultimate social media

Brand communities are the ultimate social media

Marketers spend a lot of time thinking about the motivations of the people they’re trying to reach. Identifying motivations of specific consumer types and then targeting them with specific messages, products and opportunities is standard stuff.   And it’s...

What if you had to start again?

What if you didn’t have sunk costs in TV and radio advertising buys? Or in long term agency commitments? Or in technology subscriptions and freelance contracts and analytics platforms and social media ads and influencer contracts? What if your entire marketing budget...
Your brand: A new business model

Your brand: A new business model

Here’s the trap for a whole lot of established brands. They need to engage with consumers. Because it’s 2018 and because of course they do. There are a million and one places where they can do that in the digital space. There are communities and channels for every...