The title of this post makes reference to the now-common practice of buying services from (often big name) social media influencers to spread your content, promote your products and services, and generally build brand awareness with consumers. But it also makes...
A new report outlines some key desires and inclinations of the emergent Gen Z as they enter the workforce en masse around the world. The report, titled “Gen Z and the Gig Economy: It’s Time to Gig in or Get Out” notes that 53% of Gen Z said they would pass...
Marketers spend a lot of time thinking about the motivations of the people they’re trying to reach. Identifying motivations of specific consumer types and then targeting them with specific messages, products and opportunities is standard stuff. And it’s...
Find the purpose for your community. Not your purpose. The purpose. You have to satisfy both the needs of your brand and the needs of the participants who you hope to work with. It’s important to remember: almost nobody has enough time these days and in the digital...
What if you didn’t have sunk costs in TV and radio advertising buys? Or in long term agency commitments? Or in technology subscriptions and freelance contracts and analytics platforms and social media ads and influencer contracts? What if your entire marketing budget...
