What if you can’t ‘growth hack’ your way to brand awareness, and user and customer growth? What if building relationships with your fans and consumers took as much time and care as building relationships with real people? What if hiring big name influencers with...
Here’s the trap for a whole lot of established brands. They need to engage with consumers. Because it’s 2018 and because of course they do. There are a million and one places where they can do that in the digital space. There are communities and channels for every...
Do you still trust Facebook? There are many reasons why you wouldn’t. Maybe you broke up with the brand after the Cambridge Analytica revelations. Maybe you saw the recent New York Times story outlining how Facebook unethically shared user data and private...
I think we’re reaching the end of something. It may only be a stopover on the long journey into irrelevance for exploitative social networks that obscure their true intentions behind small print terms-of-service. It may just be a warning sign for brands that ‘partner’...
