Brand fan communities create different types of value depending on how they’re designed and managed. And with rapid leap forward in digital everything with the pandemic, they’re more common than ever before. In this article, we’ll provide an overview of seven common...
Find the purpose for your community. Not your purpose. The purpose. You have to satisfy both the needs of your brand and the needs of the participants who you hope to work with. It’s important to remember: almost nobody has enough time these days and in the digital...
