Marketers spend a lot of time thinking about the motivations of the people they’re trying to reach. Identifying motivations of specific consumer types and then targeting them with specific messages, products and opportunities is standard stuff. And it’s...
Communities form in the wild all the time. Shared interests, shared passions, an unspoken desire to belong, a catalytic event. All these things can bring people together and form the basis for a community to form and grow. But for a brand community, to get your...
