Steve is a futurist with an incredible past. He founded Maxim, one of Europe’s leading active lifestyles sports nutrition brands, he was a founding member of PepsiCo’s global good-for-you nutrition innovation team and he was the co-founder and CEO of GoodCred, a Swedish company focused on customer journey engagement solutions and complementary currency innovation. A former professional cyclist, Steve brings incredible vision to IOVIA: vision for identifying and unifying disparate strands of culture & technology and vision for architecting systems designed to help human beings reach their full potential. During 2014/15 Steve was the embedded ‘entrepreneur in residence’ at Lund University Open Innovation. Those students had never met anyone with Steve’s kind of energy before.