Shelley’s arch-enemy is the status quo and she will do anything to defeat it. A highly successful entrepreneur with her eye perpetually to the horizons of innovation, marketing, crowdsourcing and venture capital, Shelley is driven to create net-new enterprise business models focused around participation with her global clients and global team. She co-founded IOVIA in 2015 after previously founding Chaordix, Stormworks and Adventure Capital. Shelley might just spend more time up in the air than George Clooney and breaks from flying and entrepreneurship only long enough for the odd glass of cider and weekend away at her place on Salt Spring Island. Shelley lives in London, UK and right at this minute is probably thinking of ways to realize the possibilities she can see in her mind’s eye.