What if you can’t ‘growth hack’ your way to brand awareness, and user and customer growth?
What if building relationships with your fans and consumers took as much time and care as building relationships with real people?
What if hiring big name influencers with curiously large follower counts was just a waste of time and money?
We have gotten so fixated on new digital marketing tools and platforms, content production paradigms and platforms, and influencers and experts, that maybe we’ve forgotten that relationships that endure and deliver true value must benefit both sides and take nurturing and time.
What if we focused on those things instead of looking for shortcuts?
What would our businesses look like then?