Participation commentary

We’d love you to join this week’s Community Call where we will be in conversation with Alicia Soulier from SalonScale Technology. Alicia is a first-time tech founder who has created an advanced hair salon back-bar solution software that is quickly gaining traction....

We'd love you to join this week's Community Call where we will be in conversation with Matt Lane from BeerBods. We'll be discussing the innovative BeerBods subscription and live tasting model, along with the importance of community for the business. The call takes...

"Only when the tide goes out do you discover who's been swimming naked." Warren Buffet We'd love you to join this week's Community Call where we will be discussing the changes we expect for brand marketing, post-COVID. We wrote about them...

We’re still at the beginning of the COVID-19 crisis, absent some unexpected vaccine coming available in the next few months. But even before the crisis created havoc in the marketing world, we were monitoring the shifts in digital spending and allocation from brands,...

Here at IOVIA, we have another Community Call April 9. Our Community Calls are one way we’re trying to connect people and business leaders from around the world and help our community during this strange, difficult time. They’re open to anyone who wants to join. This...

Here at IOVIA, we have another Community Call this week as we all continue to adjust to the new normal under the coronavirus. Our Community Calls are one way we’re trying to connect people and business leaders from around the world and help our community during this...

Last week, the IOVIA team kicked off the first of what we hope will be a series of open Community Calls. These are video calls with people in and out of our network where we talk about issues that have arisen in the wake of the coronavirus crisis. They are one way...

Everyone’s scared. That’s the bottom line here. And compounding that fear is the fact we have now retreated to our homes. We’re avoiding public spaces. We’re staying clear of strangers and friends alike. Our world is sewn together. We are so connected. But now we’re...

We’re just back from The Gathering conference in Banff, Canada, which is a celebration of cult brands from around North America. The core principles of cult brands (as we gleaned from our time in various talks) include a few central elements. These are: Be bold and...

This is the story of then. There were times over the last decade where I was sitting across from a senior executive, walking through our view of the marketing landscape, one built upon the idea that communities of fans would eventually be key levers for brands to...