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Participation commentary

Your brand: A new business model

Your brand: A new business model

Here’s the trap for a whole lot of established brands. They need to engage with consumers. Because it’s 2018 and because of course they do. There are a million and one places where they can do that in the digital space. There are communities and channels for every...

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Should your brand be on Facebook?

Do you still trust Facebook? There are many reasons why you wouldn't. Maybe you broke up with the brand after the Cambridge Analytica revelations. Maybe you saw the recent New York Times story outlining how Facebook unethically shared user data and private messages...

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The rise of the participant and the end of all that

The rise of the participant and the end of all that

I think we’re reaching the end of something. It may only be a stopover on the long journey into irrelevance for exploitative social networks that obscure their true intentions behind small print terms-of-service. It may just be a warning sign for brands that ‘partner’...

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2018, the year that women change everything

Our team, and specifically our female colleagues, have outlined our collective manifesto for our world in 2018. We will confidently and proudly use the word ‘feminism’ because it literally means Equality. For. Women. 1) We don’t want to hear any complaining about...

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