Participation commentary
How your brand can experiment with the Creator Economy right now
There’s an easy way for brands to experiment with the Creator Economy. It doesn’t require a major investment of time or resources. In fact, brands can do it all inside in a single month. That’s what this article is about. A quick bit of background first: The Creator...
Inside a global creative explosion: 5 examples of brands tapping into the Creator Economy
Over the last two years as investment in the Creator Economy has increased, some fascinating brand-creator partnerships have come to life. This first wave of digital experiences is already showing the explosive potential of the Creator Economy. From what we’ve...
Why Web3 and the Creator Economy will fundamentally change how brands partner with creators
Over the last year, the IOVIA team has been researching the Creator Economy – and partnering with brands to develop their strategies to engage with it. One key takeaway from our work: As Web3 technologies become increasingly ubiquitous and power the growth of the...
How (and why) brands should tap into the Creator Economy
The Creator Economy could grow into a $100 billion sector. Not ten years from now. Not five years from now. This year. The Creator Economy is the single biggest opportunity for brands since the dawn of the internet. They can...
Share the value: How plant-based food brands should think about compensation in fan communities
Is it ethical to ask fans and consumers to work for your brand for free? No. That doesn’t mean gathering insights or ideas from social media is inappropriate. A fan or consumer who makes a ‘drive-by’ post or comment on one of your social channels typically does so on...
We help sustainable businesses grow
Hello from the heart of a scorching summer here in western Canada. In this issue of Radar, I wanted to share a bit about what we’re working on at IOVIA and what you can expect from us in the future. It’s all about sustainable businesses When we launched IOVIA in 2015,...
7 types of brand fan communities that will drive growth for plant-based food brands
Brand fan communities create different types of value depending on how they’re designed and managed. And with rapid leap forward in digital everything with the pandemic, they’re more common than ever before. In this article, we’ll provide an overview of seven common...
5 reasons why community will supercharge growth for plant-based food brands
Plant-based food brands will soon be growing exponentially in number. Nearly every week we hear about another startup that has landed major venture capital investment. $8 million for Daring Foods. $10 million for Sol Cuisine. $12 million for Good Planet Foods. $32...
Community architecture: In conversation with Emma Skipper
Alicja Peszkowska, IOVIA's Community Strategist, talked to Emma Skipper about the process of designing an online space for a community to thrive, how the current pandemic changed the way communities form and grow, and what to keep in mind to ensure high levels of...
Join our Sept 3 Community Call with Emma Skipper
On this month's Community call we're talking with Emma Skipper. Emma is a community architect, strategist and writer. Her work focuses on the design of impactful human interactions and experiences (both on and offline). She is the current Global Community Lead for...