The wave of brands pausing or abandoning Facebook advertising is growing. Unilever, Coca-Cola, Hershey, Verizon and Starbucks are just a few of the massive enterprises that have boycotted Facebook, after years of the company providing a platform for lies and hate...
We’re still at the beginning of the COVID-19 crisis, absent some unexpected vaccine coming available in the next few months. But even before the crisis created havoc in the marketing world, we were monitoring the shifts in digital spending and allocation from brands,...
We’re just back from The Gathering conference in Banff, Canada, which is a celebration of cult brands from around North America. The core principles of cult brands (as we gleaned from our time in various talks) include a few central elements. These are: Be bold and...
This is the story of then. There were times over the last decade where I was sitting across from a senior executive, walking through our view of the marketing landscape, one built upon the idea that communities of fans would eventually be key levers for brands to...
The title of this post makes reference to the now-common practice of buying services from (often big name) social media influencers to spread your content, promote your products and services, and generally build brand awareness with consumers. But it also makes...
