There’s an easy way for brands to experiment with the Creator Economy. It doesn’t require a major investment of time or resources. In fact, brands can do it all inside in a single month. That’s what this article is about. A quick bit of background first: The Creator...
Over the last two years as investment in the Creator Economy has increased, some fascinating brand-creator partnerships have come to life. This first wave of digital experiences is already showing the explosive potential of the Creator Economy. From what we’ve...
Over the last year, the IOVIA team has been researching the Creator Economy – and partnering with brands to develop their strategies to engage with it. One key takeaway from our work: As Web3 technologies become increasingly ubiquitous and power the growth of the...
The Creator Economy could grow into a $100 billion sector. Not ten years from now. Not five years from now. This year. The Creator Economy is the single biggest opportunity for brands since the dawn of the internet. They can build entirely new business models, create...
Hello from the heart of a scorching summer here in western Canada. In this issue of Radar, I wanted to share a bit about what we’re working on at IOVIA and what you can expect from us in the future. It’s all about sustainable businesses When we launched IOVIA in 2015,...
