We mobilize brand fans and influencers to drive new sales of your products and services and share in the value created.

They win. You win.

They win. You win.

#participation

How our Participation Commerce Platform™ works

Our platform can be deployed across social media or e-commerce channels, or inside any brand community. 

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Set up your missions

Set up your mission

Launch targeted missions to drive new sales of your products and services, and support product launches. You can also co-create products, generate content and gather insights.

Launch targeted missions to drive new sales of your products and services, and support product launches. You can also co-create products, generate content and gather insights.

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Track and measure mission activity

Track and measure mission activity

Our platform tracks the transactions created by each participant and mission so you always have a real-time view of the new value you’re creating.

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Expand your sales and revenue

Expand your sales and revenue

Your missions generate new sales and revenue, all driven by your on-demand distribution team of consumers, fans and influencers. It’s a new business model, not another line item in your marketing budget.

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Distribute value to participants

Distribute value to participants

Our platform gives you the ability to share the commercial value created with all those who helped create it. It’s a powerful incentive for fans to contribute to your brand.

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What’s in it for your participants?

What’s in it for your participants?

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Consumer participation is a powerful engine for a brand. But your consumers want a real return for their contributions. For years, brand-deployed platforms have exploited consumers and offered them little of value. Participation Commerce™ makes it simple for you to offer them equitable value for their contributions and build a sustainable relationship where both brand and consumer win.

#getting-started

Getting started with commercialization

We work with clients at all stages of the community lifecycle. Whether you already have a community or just a scattered collection of social media fans, we can help you sell more products, create entirely new business models and enhance your brand relevance with consumers.

DESIGN

Explore and design a wide variety of Participation Commerce™ opportunities and consumer-driven business models with our Commerce Mapping process.

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ACTIVATE

Activate your community by mobilizing your brand fans, consumers and social media followers with our strategic guidance and our Community Activation solution. 

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COMMERCIALIZE

Partner with your community to increase sales of your products and services. Our Participation Commerce™ platform tracks the value created and enables distribution to those who created it. 

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GROW

Our Participation Toolkit enables you to expand beyond commerce to gather consumer insights, co-create new products and services and launch brand advocacy missions – all inside the same community. 

#talk

Take the next step

We’d like to offer you a 15-minute explanation of what Participation Commerce™ can do for your brand. Click the button to contact us and schedule your call.

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