We mobilize brand fans and influencers to drive new sales of your products and services and share in the value created.
They win. You win.
They win. You win.
How our Participation Commerce Platform™ works
Our platform can be deployed across social media or e-commerce channels, or inside any brand community.
1.
Set up your missions
Set up your mission
Launch targeted missions to drive new sales of your products and services, and support product launches. You can also co-create products, generate content and gather insights.
Launch targeted missions to drive new sales of your products and services, and support product launches. You can also co-create products, generate content and gather insights.
2.
2.
Track and measure mission activity
Track and measure mission activity
Our platform tracks the transactions created by each participant and mission so you always have a real-time view of the new value you’re creating.
3.
Expand your sales and revenue
Expand your sales and revenue
Your missions generate new sales and revenue, all driven by your on-demand distribution team of consumers, fans and influencers. It’s a new business model, not another line item in your marketing budget.
4.
Distribute value to participants
Distribute value to participants
Our platform gives you the ability to share the commercial value created with all those who helped create it. It’s a powerful incentive for fans to contribute to your brand.
What’s in it for your participants?
What’s in it for your participants?
Consumer participation is a powerful engine for a brand. But your consumers want a real return for their contributions. For years, brand-deployed platforms have exploited consumers and offered them little of value. Participation Commerce™ makes it simple for you to offer them equitable value for their contributions and build a sustainable relationship where both brand and consumer win.
Getting started with commercialization
We work with clients at all stages of the community lifecycle. Whether you already have a community or just a scattered collection of social media fans, we can help you sell more products, create entirely new business models and enhance your brand relevance with consumers.
DESIGN
Explore and design a wide variety of Participation Commerce™ opportunities and consumer-driven business models with our Commerce Mapping process.
ACTIVATE
Activate your community by mobilizing your brand fans, consumers and social media followers with our strategic guidance and our Community Activation solution.
COMMERCIALIZE
Partner with your community to increase sales of your products and services. Our Participation Commerce™ platform tracks the value created and enables distribution to those who created it.
GROW
Our Participation Toolkit enables you to expand beyond commerce to gather consumer insights, co-create new products and services and launch brand advocacy missions – all inside the same community.
Take the next step
We’d like to offer you a 15-minute explanation of what Participation Commerce™ can do for your brand. Click the button to contact us and schedule your call.
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